Why I recommend reading The Culture Map to improve marketing copy
There's a book I'd keep recommending to every client who asks me why their French marketing copy isn't converting. It's not a translation neither a language manual. That book is…
The guest data we didn’t have
There is a particular kind of frustration that only hospitality professionals truly understand: realising, too late, that you had all the ingredients to deliver a remarkable guest experience, except the…
A Day at Food Hotel Tech: Marketing Content for Hospitality Tech in Focus
On April 15, I made a day trip to Paris for the Food Hotel Tech B2B trade show at Paris Porte de Versailles. It was an intense day, leaving at…