Why I recommend reading The Culture Map to improve marketing copy
There's a book I'd keep recommending to every client who asks me why their French marketing copy isn't converting. It's not a translation neither a language manual. That book is…
The guest data we didn’t have: balancing tech & hospitality
There is a particular kind of frustration that only hospitality professionals truly understand: realising, too late, that you had all the ingredients to deliver a remarkable guest experience, except the…
A Day at Food Hotel Tech: Marketing Content for Hospitality Tech in Focus
On April 15, I made a day trip to Paris for the Food Hotel Tech B2B trade show at Paris Porte de Versailles. It was an intense day, leaving at…
Hospitality begins with words: why a human copywriter makes all the difference
Are you truly hospitable? Hospitality begins with words, did you know? And more importantly: how do you show you're hospitable to your guests before, during, and after their stay? In…
4 errors in hospitality tech copy that was machine translated
It's easy to tell if your hospitality tech copy was machine translated. You are a specialized media and publish news about the industry, your company operates in hospitality technology and…
Why a keen eye for detail is paramount in translation
What does having a keen eye for detail mean to you? Spotting the tiny error without nitpicking, here is part of our mission as translators and reviewer. In order to…
Adapting your newsletter for the French market: why it’s a strategic necessity
Many foreign brands choose to send standardized newsletters when targeting the French market, or simply translate their existing campaigns without any prior strategic reflection. Email marketing remains one of the…
3 reasons why you should avoid DeepL for marketing translations
DeepL is the most accurate translator. That’s its tagline and promise. We could even say that Deepl stole the limelight from us human translators. Many companies wanted to try DeepL,…
How to translate your website efficiently for conversion?
In a global digital economy, a website is often the first point of contact between your brand and international audiences. That's why many of you want to translate your website…