Why I recommend reading The Culture Map to improve marketing copy
There's a book I'd keep recommending to every client who asks me why their French marketing copy isn't converting. It's not a translation neither a language manual. That book is…
The guest data we didn’t have: balancing tech & hospitality
There is a particular kind of frustration that only hospitality professionals truly understand: realising, too late, that you had all the ingredients to deliver a remarkable guest experience, except the…
A Day at Food Hotel Tech: Marketing Content for Hospitality Tech in Focus
On April 15, I made a day trip to Paris for the Food Hotel Tech B2B trade show at Paris Porte de Versailles. It was an intense day, leaving at…
Adapting your newsletter for the French market: why it’s a strategic necessity
Many foreign brands choose to send standardized newsletters when targeting the French market, or simply translate their existing campaigns without any prior strategic reflection. Email marketing remains one of the…